Revenue & technology advisor · Main Street businesses
Find the revenue you're already losing.
Then fix what's losing it.
I find where leads, follow-up, and revenue leak out of your business — then fix it with the right tools.
No pitch deck. We start with your numbers.
From my work with YVR Roofing — first 60 days
The leak · do the math on your own shop
Most of what you're losing, you never see.
Every missed call, unanswered text, and form that sat for an hour is a job that called the next contractor. Move the sliders — these are your numbers, not mine. It's the first thing a revenue audit puts a dollar figure on.
Missed calls, no-message voicemails, slow form/text replies.
Walking to your competitors every year
≈ 39 jobs a year you never closed.
No pitch deck. We start with your numbers.
How I work
Diagnosis first. Then the right fix — not the trendy one.
I'm not here to sell you software. I'm here to find the leak and close it. Sometimes that's a tool I built. Sometimes it's fixing the process you already have.
Diagnose
A revenue audit of how leads actually move through your business — every channel, your CRM hygiene, response times, and where follow-up dies. You get a clear picture of what it's costing you, in dollars.
Fix
I implement the fix with the right tools — lead reactivation, call routing, CRM sync, spam filtering, marketing follow-up, and the MainStreet intake engine where it fits. Done-for-you, wired into what you already run.
Stay accountable
I measure the lift and tune it. You keep full control of your own dashboard — it's yours, not a consulting arrangement that only works while I'm on the phone.
The fastest fix
Often the money's already in your CRM.
Sometimes the leak is new leads you're missing. Sometimes it's the money already sitting in your CRM — dead leads, unclosed quotes, estimates that ghosted. I work them and book jobs from contacts you already paid to acquire. No new ad spend, no waiting on marketing to ramp — just revenue that was already there, recovered fast.
It's the most literal version of the promise at the top of this page: finding the revenue you're already losing.
The engine I deploy
When the fix is intake & response.
MainStreet — the platform I built — catches every channel (phone & voicemail, SMS, web forms, AI chat, field reps, email & DMs, Google LSA), replies in under five seconds, and lands each one in your CRM as a structured lead. Most tools catch the web form and miss the call.
AI, honestly
AI is a tool, not a miracle. I'll tell you which is which.
Every vendor in your inbox is selling “AI.” Most of it is a demo that falls apart in week two. I use AI where it quietly does real work — and keep it away from the places it embarrasses you in front of a customer. Here's the honest split.
Worth doing
real work · human in the loop- Transcribe and summarize voicemails into a structured lead you read in seconds
- Draft review responses and follow-ups — you approve before anything sends
- Tell a real customer apart from a vendor pitch or robocall, so you only see real leads
- Pull name, address, and job details out of a messy text from the field
- Reactivate past customers with a message that sounds like you, not a bot
Mostly hype
where I'll talk you out of it- “Fully autonomous AI that closes your jobs” — it doesn’t, and it burns trust
- A chatbot that traps customers in a loop instead of getting them a human
- AI that auto-sends to your customers with no human in the loop
- Swapping salespeople for a voice bot that can’t read a roof
- Buying “AI” because it’s on the box, with no idea what problem it solves
The test is simple: does it make you money or save you time without making your customer feel handled by a machine? If not, I'll tell you to skip it — even when I'm the one who could build it.
What the system catches
A competitor tried to pitch my client through their own lead form. It never reached them.
Real signal data · YVR Roofing
BLOCKED · SCORE 100/100An AI-phone-agent company submitted a sales pitch to YVR Roofing's lead form. The spam engine caught it on five signals and JJ never saw it. The irony: the pitch was “we'll answer your phones.” The difference between a system that screens junk and one that would've just picked up and taken the message.
Proof
Two ways this works — the platform, and the advisory.
Wired into your stack
I connect to what you run. I don't rip it out.
Your CRM stays — I sync into it through a queue-based pipeline with retry, so a hiccup never drops a lead. The AI behind it is OpenAI and Claude in production, not a buzzword.
Who you're working with
I started in the trades, knocked doors selling home-improvement exteriors, founded a construction company, and have spent almost a decade selling enterprise software — watching big organizations spend millions on problems Main Street has for free.
The technology I taught myself, by paying attention to what actually works. That's the whole reason this exists: I know what's broken because I lived every side of it — and I build the fix I wish I'd had.
Let's find out what your business is losing.
A revenue audit, on your real numbers. No pitch deck, no obligation — you'll know where the money's leaking either way.