About
I knocked doors selling roofing and windows before I knew what a SaaS was.
I became a revenue & technology advisor because I knew exactly what Main Street businesses were losing — I used to lose it too.
Sean — founder & advisor
MainStreet RevOps
I started in the trades.
I came up as an electrician — hands on the work, on the tools, on the job site. That's where I learned how these businesses actually run, and how thin the margin between a good day and a wasted one really is. It's also where I learned that the best operators are too busy doing the work to babysit the back office.
Then I knocked doors, commission only.
I moved into selling — door to door for home-improvement exteriors, running field sales, commission only, walking neighborhoods eight hours at a stretch. I know what it feels like to generate a lead at someone's doorstep, write it on a clipboard, text it in — and then watch nothing happen. The lead sits in the office and nobody follows up. Or the worse version: what I scribbled at the door gets lost or keyed in wrong — a digit off on the phone, an address no one can read back — and I'm retracing my route, knocking the same block twice trying to find the house again. Three weeks later there's another contractor on the roof, and the commission I should have closed is gone.
Then I founded a construction company.
I started and ran my own construction business — simultaneously the owner, the salesperson, the ops manager, and the guy whose phone rang at 11 pm while he was putting his kid to bed. Missed calls I wouldn't find until morning. Form submissions that died in a Gmail folder. Rep texts that never made it into the system because I was on a job. The business worked, but I was the glue holding a leaky bucket together — and every lead that slipped through funded some other contractor's truck payment.
Then almost a decade selling enterprise software.
For close to ten years I've sold technology to massive organizations — enterprise buyers, long cycles, real RevOps teams. I watched them spend millions solving problems Main Street businesses have in the exact same form: missed leads, siloed channels, no CRM hygiene, response times measured in hours. And I taught myself how the tooling actually works by living in it — separating what genuinely moves revenue from what's just a slick demo. All that capability assumed a 200-person sales team. Main Street got scraps: CRMs nobody uses, phone trackers that watch leads die, field apps whose onboarding outlasts the crew.
So I became the RevOps person they can't afford to hire.
Tradesman, door-knocker, construction founder, enterprise software seller, self-taught technologist — I've lived every side of this. When you've been on the tools, knocked doors and watched your lead die, run a company and watched leads die because you can't be in three places at once, AND sold the enterprise software that was never built for you, you know exactly what's broken and how to fix it. I diagnose where revenue leaks out of a business and implement the fix — process, CRM, reactivation, and a lead-intake platform I built and run. AI where it earns its place, and I'll tell you where it doesn't.
Why this exists
Main Street businesses are losing jobs they never knew they had. Not because they're bad at the work — they're great at it, which is exactly why they can't sit at a dashboard all day. They're on roofs, on calls with insurance companies, training a new crew. The leads leak out while they do the job.
The tools built for them either don't exist or demand a three-month implementation and an ops team they don't have. I fix the layer they can't afford to hire for: diagnosis, intake, response, CRM, reactivation, spam filtering — done for you, and honest about what's worth doing.
A moment that stuck with me
While I was on a boat, a client fixed her own call routing. She just texted “Done.”
Two months after going live, a client needed to update her call routing — new number, new schedule. I was on a fishing boat with no signal. She opened her dashboard, made the change herself, and texted me one word when I got back to shore: “Done.”
That's the difference between a product and a consulting arrangement. If your tools only work when the advisor is on the phone with you, that's not a system — it's an expensive dependency. What I build is yours, not mine.
If this sounds like your business, let's talk.
A revenue audit. No slides. Your numbers.